Privacy Policy

M Flores Produce (The M Flores Corp) · Last updated: October 13, 2026 · Version 1.3

Resumen en español

  • Guardamos tu nombre, tu negocio, tu teléfono, tu correo y tus mensajes solo para atender tus pedidos y responderte.
  • Te llamamos o te escribimos por WhatsApp solo si tú nos diste tu número. Por mensaje de texto solo te respondemos si tú nos escribiste primero. Si escribes STOP o “no me contacten”, dejamos de hacerlo.
  • Nuestro WhatsApp puede responderte un asistente automático con inteligencia artificial; una persona del equipo revisa y puede tomar la conversación. Puedes preguntar en cualquier momento si hablas con una persona o con el asistente.
  • Nuestra línea de mensajes de texto (SMS) y nuestra línea telefónica también pueden ser atendidas por ese asistente automático con inteligencia artificial, que se identifica como tal al inicio. Las llamadas pueden grabarse; te lo avisamos al contestar. Responde STOP para dejar de recibir mensajes de texto.
  • Si empiezas un pedido por mensaje de texto y lo dejas sin terminar, podemos enviarte un solo mensaje de seguimiento en las siguientes 24 horas. Por ahora no enviamos ofertas por mensaje de texto; si eso cambia, primero te pediremos tu permiso por separado.
  • No vendemos tus datos. Los comparten solo los proveedores que usamos para operar (lista abajo).
  • Para ver, corregir o borrar tus datos, escribe a [email protected]. Respondemos en un máximo de 30 días.

1. Who we are

The M Flores Corp, doing business as M Flores Produce (“M Flores”, “we”, “us”), is a fresh produce distributor located at 556 W 600 S, Salt Lake City, Utah. We sell to restaurants, food trucks and stores along the Wasatch Front, and to the public at our warehouse. This policy explains what personal information we collect through mfloresproduce.com, our phone line, our text message (SMS) line and our WhatsApp line, and how we use it.

Our technology provider operates our website, messaging and order systems on our behalf. It can access your information only to run and support those systems for us.

2. Information we collect

Information you give us:

  • Contact form: your name, email address, subject and message.
  • WhatsApp, text messages and phone calls: your name, business name, phone number, the messages and voice notes you send, and the details of your orders.
  • Email sign-ups: if you subscribed to our emails in the past, your name and email address.

Information collected automatically when you visit the website: your IP address, browser and device type, the pages you visit, the page that sent you to us, and your approximate location based on your IP address. Section 7 explains the cookies and tools that collect it.

We do not ask for Social Security numbers, bank account numbers or card numbers through the website, WhatsApp or text messages. Please do not send them.

3. How we use your information

  • To answer your questions and requests.
  • To open your customer account, take and confirm your orders, and coordinate deliveries.
  • To contact you by the channel you chose: phone call, text message, WhatsApp or email.
  • To understand how the website is used and improve it.
  • To protect the website and our systems from spam, fraud and abuse.
  • To keep the records that tax and accounting laws require.

We do not sell your personal information, and we do not share it with other companies for their own marketing.

4. WhatsApp and our automated assistant

Messages sent to our WhatsApp line may be answered by an automated assistant that uses artificial intelligence (Claude, by Anthropic). Voice notes are converted to text by OpenAI so the assistant can read them. The assistant can take orders and answer questions, and it passes the conversation to a member of our team when needed. You can ask to talk to a person at any time. You can also ask at any time whether you are talking with a person or with AI, and the assistant will tell you.

WhatsApp is a service of Meta Platforms. Your use of WhatsApp is also subject to WhatsApp’s Privacy Policy.

4A. Automated assistant on text messages and phone calls

Our text message (SMS) line and our phone line may be answered by an automated assistant that uses artificial intelligence (Claude, by Anthropic). On phone calls, your voice is converted to text by a speech-recognition provider, and the assistant’s replies are converted to speech by ElevenLabs. The assistant identifies itself as an AI assistant at the start of the conversation. It can confirm products, prices and delivery details and record your order, and it passes the conversation to a member of our team when needed. You can ask to speak with a person at any time, and you can ask at any time whether you are talking with a person or with AI.

Call recording and transcripts. Calls to our phone line may be recorded and transcribed so we can confirm your order accurately, train our team and resolve disputes. We tell you at the start of the call. If you do not want to be recorded, tell the assistant or hang up and text or email us instead. Recordings and transcripts are kept according to section 9.

5. Text messages (SMS) and phone calls

If you text our business text line to ask a question or place or follow up on an order, we may text you back at that number about your requests, quotes, orders and deliveries. These messages may be answered by an automated assistant that uses artificial intelligence (see section 4A). If you start an order by text and leave it unfinished, we may send you one follow-up text message within 24 hours asking whether you want to continue; it contains no promotional content. We do not currently send promotional text messages. If that changes, we will ask for your separate, express written permission first. We send text messages only between 8 AM and 9 PM Mountain Time and never on Sundays or legal holidays, except when we are replying to a message you just sent. Message frequency varies. Message and data rates may apply. Reply STOP at any time to unsubscribe; reply HELP for help or call (801) 333-7595. Our full SMS terms are at mfloresproduce.com/sms-terms.

Mobile information and text messaging opt-in data and consent will not be sold or shared with third parties or affiliates for promotional or marketing purposes. We share it only with the service providers that deliver our messages (listed in section 8), and only for that purpose. We call you only at a number you gave us, about your request, your account or your orders.

6. Email

If you subscribed to our emails, your name and email address are stored with our email provider, ActiveCampaign. Every email includes a link to unsubscribe, and we honor it.

7. Cookies, analytics and security tools

  • Google Analytics: measures visits and page views using cookies whose names start with _ga. You can opt out with the Google Analytics opt-out browser add-on. Learn more about how Google uses this data.
  • Jetpack Stats (Automattic): counts visits. It does not set cookies for visitors, but it receives your IP address, browser, the page that sent you, language and country. See Automattic’s Privacy Policy.
  • Google reCAPTCHA: protects our contact form from spam. Its use is subject to the Google Privacy Policy and Terms of Service.
  • Akismet (Automattic): checks form submissions for spam.
  • Cloudflare: delivers and protects the website and may set security cookies.
  • Cookie notice: a cookie remembers your choice on our cookie notice.

You can block or delete cookies in your browser settings. The website still works without them.

8. Who we share information with

We share personal information only with the service providers that help us operate, and only for that purpose:

  • Our technology provider (see section 1).
  • Hostinger (website hosting and the server that runs our messaging, automation and customer database systems).
  • Meta Platforms (WhatsApp Business).
  • Anthropic (AI assistant for WhatsApp, text messages and phone calls) and OpenAI (voice note and call transcription).
  • Twilio (text message and phone call delivery, call recording).
  • ElevenLabs (text-to-speech for phone calls).
  • Google (email, spreadsheets, Analytics and reCAPTCHA).
  • Automattic (Jetpack Stats and Akismet).
  • Cloudflare (website delivery and security).
  • ActiveCampaign (email).

We may also share information when the law requires it, to protect our rights or safety, or as part of a sale or transfer of our business.

9. How long we keep information

  • Customer and prospect information and conversations: while we have a business relationship with you, and up to 24 months after our last contact.
  • Contact form messages and incomplete inquiries: up to 12 months.
  • Call recordings and transcripts: up to 12 months, unless needed longer to resolve a dispute.
  • Text message consent records (date, number and the message you sent): 4 years, the time limit for claims under federal text messaging law.
  • Order and billing records: as long as tax and accounting laws require.
  • If you ask us not to contact you, we keep only your phone number or email and the date of your request, so we can respect it.

10. Your choices

You can ask us to show you the personal information we have about you, correct it, or delete it, and you can ask us to stop contacting you at any time. Email [email protected] or call (801) 333-7595. We will confirm your identity and respond within 30 days. Some records may need to be kept to comply with the law.

11. Security

We use encrypted connections (HTTPS), individual user accounts with restricted access, and security tools on our website and servers. No system is completely secure, but we work to protect your information.

12. Children

Our website and services are for businesses and adults. They are not directed to children under 13, and we do not knowingly collect their information.

13. Changes to this policy

When we update this policy, we change the date and version number at the top of this page.

14. Contact us

M Flores Produce (The M Flores Corp)
556 W 600 S, Salt Lake City, UT
Email: [email protected]
Phone: (801) 333-7595